Bio

Lida Zeitlin-Wu is an interdisciplinary media theorist and historian. Her research and teaching primarily focus on the commodification and rationalization of sensory experience and selfhood—particularly color and flavor—under technocapitalism. She is currently completing a book titled How Color Became a Technology: The Making of Chromatic Capitalism (under contract with Duke University Press). 

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Zeitlin-Wu is an Assistant Professor in the Department of Film, Television, and Theatre at the University of Notre Dame and an ACLS Fellow (on leave for the 2025-2026 academic year). ​She lives in Chicago.